Your bounce rate and click rates will fluctuate if you are blacklisted. When your messages do land in the inbox, are recipients clicking on them? Are they clicking through to your landing page? Positive actions like adding your email address to the contact list, enabling images and read rate help build a positive sender reputation with ISPs.ĭuring the warm-up process, your IPs and domain may be blacklisted and outreach to inbox providers and spam trappers may be necessary to regain good standing. ISPs want to see if your recipients are marking you “not SPAM” because this is an indication that they want to receive your messages. Some of your email blasts will inbox while others will land in SPAM folders. Start with a few thousand addresses across all ISPs and double your volume every 3 to 4 days. Send small email blasts frequently and keep volumes consistent. Start the warm-up process with your best email subject lines and content. Your email content is CAM-SPAM compliant.Your IPs are registered with all available ISP feedback loops.DNS, SPF, and DKIM are properly configured.Keep in mind that despite having a clean list you will still face deliverability issues because the recipients did not opt-in to receive communications from you. Clean your list to remove spam trappers, honey pots and invalid emails before beginning the warm-up process. It is the foundation of a successful b2b email marketing campaign is built on and can make or break your marketing efforts. Procuring a quality email list is extremely important when conducting email blasts. Factors that affect the IP warm-up period include but are not limited to: The IP warm-up process can take anywhere from 4 to 8 weeks and maybe longer for consumer emails like Gmail, Yahoo, Hotmail, etc. Unfortunately, there is no silver bullet solution to this question. The million-dollar question is how long will this IP warm-up process take before you can send an email blast at scale. Sending large email blasts too quickly from a new IP is a sure sign of a “spammer”, and your IPs will be blocked quickly. Begin the IP warm-up process by sending email volume slowly and consistently over a period of time so you can begin to build a sender reputation with Internet Service Providers. To send a successful email blast at scale to non-permission based b2b email lists, you have to warm up your IP addresses. Most ISPs set limitations on how many emails can be delivered per day until a sending reputation is established. New IPs equal no sender score, and since ISPs have no record of you emailing the recipients on your list, they are reluctant to deliver bulk email to their inboxes. ISPs are very protective of their customers and careful when it comes to cold email blasts sent from new IPs. So you’ve purchased a targeted b2b email list and you’re ready to send an email blast to millions of inboxes. Send bulk email communications to a targeted audience to boost engagement, brand awareness and customer loyalty. An email blast is a cost effective way to generate leads and drive sales.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |